My Bio

My career began in a live studio. For years, the microphone was my window to the world. I learned that the media could do more than inform; it could comfort, inspire, and shape how people saw themselves and the world. That realization sparked my lifelong curiosity: How exactly does media influence the human mind and behavior? To answer that question, I earned a BSc in Psychology, building a foundation in understanding human thought, emotion, and behavior. My MSc in Personality and Social Psychology deepened my insight into individual differences, exploring why the same media message can move one person and leave another untouched.

As the media world evolved, so did my questions. It was not enough to know how people worked; I wanted to understand how media systems worked and how they could be designed for the public good. My MA in Mass Media Research trained me in the science of audience analysis, content effects, and media influence. I learned how to frame questions, gather data, and uncover patterns in the ways media shapes public understanding.

Today, as a PhD student in Communication, I bring these worlds together—psychology and media studies—to investigate how media and its evolving technologies shape behavior, identity, emotion, and social realities. As Malcolm X once said, “The media’s the most powerful entity on earth… because they control the minds of the masses.” I have seen that power in its ability to liberate and in its capacity to harm. My mission is to harness that power for truth, representation, and human well-being.