
Ethics: The Backbone of Journalism
In today’s digital age where individuals can easily publish, broadcast, or share information on various platforms, what distinguishes us as journalists is the level of professionalism we uphold in our work.
In his article “Ethics: it’s all that matters,” David Cuillier emphasizes a fundamental truth: no matter how skilled a journalist is, without credibility, they become insignificant. Credibility, according to Cuillier, is the cornerstone of a journalist’s identity and work. Earning the title of a “journalist” isn’t merely a result of possessing a college degree or government license; it’s earned through the responsible practice of reporting.
Our core objective as journalists is to serve the public, a commitment that holds special significance for us as members of the “public media.” We are entrusted with the responsibility to inform the public by presenting well-rounded perspectives, rooted in factual accuracy. We owe our communities a dedication to truthfulness and transparency, and in return, they rightfully expect us to adhere to the highest standards of ethics and conduct.
Impact on Nigeria’s Image: The Ripple Effect of News
Recently, the world was shaken by allegations of certification forgery involving Bola Ahmed Tinubu, the president of the federal republic of Nigeria. These allegations gained traction on social media when Chicago State University (CSU) released his academic records. The release, resulting from a judicial case filed in August 2023 by one of his main rivals in February’s presidential election, Atiku Abubakar of the Peoples Democratic Party (PDP), has sparked doubts regarding the authenticity of President Tinubu’s submitted diplomas to the Independent National Electoral Commission (INEC). This situation has significantly tarnished the reputation of the country, reflecting poorly on its integrity and transparency.
On the international scene, Nigeria is mainly viewed in a negative light. The country is popularly associated with negativities such as poverty, corruption, cybercrime, terrorism and insecurity among others. The euphoria that once embraced the emergence of social media as an information highway and a platform for expressing opinions has vanished. Its ability to influence political discourse while portraying the country positively has now been replaced by incomprehensible elisions, mob mentality and offensive comments.

Bridging the Gap: Journalism with Responsibility
How can we salvage our country’s image as journalists? Where do we draw the lines between active citizenry and responsible journalism?
The dissemination of accurate and positive news stories about Nigeria, at a time like this is crucial for fostering a more optimistic and balanced narrative, both within the nation and on the global stage. It is essential for journalists to ensure that published news is accurate and not based on hearsay, contributing to a reliable and trustworthy representation.
Key Principles Guiding Responsible Reporting
Reporting news involves a delicate balance between transparency, accuracy, fairness, and ethical considerations. Here are key principles that guide responsible reporting in this context:
- Truth & Accuracy
Getting the facts right is the cardinal principle of journalism. Ensure that all information presented is accurate, factually correct, and verifiable. Cross-check information from multiple reliable sources before publishing.
- Independence
Journalists must be independent and non-partisan; Journalists must not act, formally or informally, on behalf of special interests whether political, corporate or cultural and eliminate all conflicts of interest.
- Fairness and Impartiality
Most stories have at least two sides. Present a balanced view by providing all sides of the story. Avoid biases and ensure that the reporting is fair, without favoring or targeting any particular individual or group. Objectivity may not always be possible or desirable but impartial reporting builds trust and confidence.
- Humanity
Journalists should be aware of the impact of every word, image and broadcast on the lives of others. Respect the privacy of individuals and their families. Avoid publishing or reporting on private matters that are unrelated to their public roles.
- Accountability
A great sign of professionalism and responsible journalism is the ability to hold ourselves accountable. Errors cannot be ruled out, acknowledge and correct promptly when identified. Take responsibility for the accuracy of the information presented.
- Responsible Use of Social Media
As journalists, it is important to ensure caution and responsibility when utilizing social media. Verify information before sharing and avoid spreading unverified or potentially harmful content.
- Adherence to Codes of Ethics
Follow established journalistic codes of ethics, such as those set forth by professional journalism associations, to maintain high standards in reporting.
Conclusion: Upholding Ethics in Every Story
In essence, responsible journalism, an informed and engaged citizenry, and a commitment to ethical reporting are crucial for salvaging a country’s image and fostering a more transparent, accountable society. Ethics indeed, is all that matters. Let us strive to uphold the principles of responsible journalism in every story we tell, ensuring accuracy, fairness, and integrity at the forefront of our work.
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